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NEM Network Marketing Members Adopt a Code of Conduct |
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published by Netcoo Editorial Office
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Sunday, 07 August 2011 |
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 The US-American National Energy Marketers Association (NEM) is pleased to announce a new Code of Conduct for its members that use network marketing as a means of acquiring new customers. NEM’s Network Marketing Code of Conduct includes the following
• Independent representatives of network marketing companies shall not use either telemarketing or door-to-door sales techniques for the purpose of acquiring customers.
• A network marketing company shall ensure its independent representatives have received adequate training and information about the nature of the product and the terms and conditions of its sale as well as all market-specific regulatory compliance requirements.
• Network marketing companies shall establish and maintain a clear channel of accountability for the actions of its agents.
• Any marketing materials utilized by an independent representative of a network marketing company shall be pre-approved by such company.
• A network marketing company shall utilize a verifiable quality control process to ensure the integrity of consumer enrollments.
Network marketing business models potentially provide significant consumer education benefits through the close relationship between reseller and customer. The National Energy Marketers Association is aware of these benefits and proudly endorses its network marketing members. With the new Code of Conduct, its member companies hope to generate better oversight and best business practices at all levels. NEM Network Marketing Companies that have endorsed the Code of Conduct are ACN Inc., Ambit Energy, Ampegy, North American Power, Stream Energy, UCI, and Viridian Energy.
Craig Goodman, President of NEM, also noted that the Network Marketing Code of Conduct would be incorporated into a broader, general industry Marketing Code of Conduct effort under development at NEM. |
